MUSLEM; MASDALIFAH SEMBIRING. Global Mapping of Strategic Communication Paradigms: A Bibliometric and Thematic Analysis (1970–2025). Mediakita , [S. l.], v. 10, n. 1, p. 14–39, 2026. DOI: 10.30762/mediakita.v10i1.3380. Disponível em: http://103.134.17.61:8080/index.php/mediakita/article/view/3380. Acesso em: 18 aug. 2026.